On my last post, I explained what a Unique Selling Proposition is, and why your business needs to have one. Now, I’ll explain what mine is in the marketplace.
What makes me stand part from other copywriters/marketing consultants, is having an accounting, investing AND copywriting/marketing background. I’ve worked as an accountant/financial analyst in the corporate world for 9+ years, and passed the CPA Exam.
I’ve also profitably invested in tax lien certificates and stock options. I made over 22.2% in 18 months on a Jefferson County, Colorado tax lien I bought and sold…and 1,232% in 10 days on a stock option. That’s an accurate number - not a typo (I know it sounds too good to be true) - and I’ve got the trade record to prove it.
With this investing “grand slam” that I hit, there was some good fortune involved. But if I weren’t financially literate (able to accurately read and interpret a financial statement), I wouldn’t have put myself in position to make this profit.
On top of this, I’ve been involved with a couple of start-up companies, and learned some valuable lessons about what you should – and shouldn’t – do in starting a business.
These skills, along with the ability to sell in print, make for a unique USP.
Now it’s your turn to develop your USP. Think about the things you like. Maybe it’s a sport, like golf, baseball, or racquetball. Or a hobby like collecting baseball cards…investing in stocks, options or real estate…quilting….restoring antique cars.
It could be something like exercise or health & nutrition, and a specialized niche of either. It could be for kids, people in middle age, or seniors.
This exercise might be difficult for some of you at first. If it is, think back to what you liked when you were growing up. Or think back over your career – what industries have you worked in, or liked working in? And what tasks did you love to do?
It may not come to you overnight. But it’s necessary for your personal satisfaction, and business profitability.
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