Came up with this post this morning as I was brainstorming ideas for a copywriting client. Most workdays I usually get up, shower, log on to my computer and get right to work. This morning, I decided to do something that most people don't intentionally do (because it takes some effort).
Lately I've noticed that I haven't been as productive as I want to be, even though I was "doing something" at my computer. But I wasn't real focused or intentional about what I wanted to do, and the tasks or goals I wanted to achieve.
What is this task that most people avoid like the plague, that I was engaged in this morning?
Thinking of how I can create more value for my client and her business. Henry Ford said it best:
"Thinking is the hardest work there is, which is probably the reason why do few engage in it."
Even though I haven't completed as many tasks, I'm more productive today than I would have been going straight to the computer and "doing something" without a plan or purpose. I feel like time isn't getting away from me - and I'm getting more accomplished and providing more value for my client.
If you're not as productive as you'd like to be, focus on doing less and thinking more.