This is a great example of putting on a promotion, and tying it together with current events. Ben Martinez, owner and marketer extraordinaire at El Jardin Mexican restaurant in Commerce City, Colorado has a current e-mail promotion celebrating "Bar-Taco Obama" being inaugurated as our 44th President.
He's offering a taco plate with 3 beef or chicken hard-shell tacos, for only $4.44 (44th President, get it?). If you couldn't guess already, Ben likes to use puns and plays on words. Another good example was tied to Breast Cancer walks last fall, where Ben was selling "Mar-CURE-ritas."
Check out his website at www.ILoveElJardin.com, and get on his e-mail list. If you're in the Denver area, you'll help your dining dollar go farther, and get treated to great food and service (which is a hard combination to find nowadays).
I'm using this example because Ben does an excellent job of marketing and promoting his restaurant, especially tying these promos to current events. How can you promote your business and get publicity with current events and news? Follow Ben's examples, and you can't go too far wrong.