Thursday, July 20, 2006

Check Out Ryan's Blog

Here's another good blogsite with excellent content, from copywriter Ryan Healy. I met Ryan at a copywriting seminar last fall, he's a great guy who knows his business very well. Go to Ryan's Blog, and you'll find solid marketing and copy advice, plus a recommended reading list of all-time copywriting classics.

I don't give my endorsement to anyone unless they know their stuff and they're good people to deal with, and Ryan is definitely in both of these categories. He believes in writing 'honest copy,' which in my opinion is the only and best kind of copy to write - especially in the super-skeptical world we live in.

Check out Ryan's Blog for good, useful marketing and copywriting information.

Wednesday, July 19, 2006

Keep In Touch With Your Customers

I chose this topic because I've been guilty of this mistake over the past few months. Life got busy at the start of this year and I was going to "get to it later." Unfortunately, I didn't get a 'tuit' until today.

It's important that you keep in contact with your customers and prospects, and the best way to do that is through an electronic newsletter, also known as an e-zine. Alexandria (Ali) Brown can show you how to skyrocket your sales by typing a simple e-mail and clicking the 'Send' button. Click here to learn how.

Remember, if you're not staying in touch with your customers, your competition probably is. If you're providing valuable information, products and/or services, your customers will see you as a welcome online guest. People's attention spans are very short nowadays, you have to stay in fairly constant contact to keep your business in the front of their mind.

Check out Ali's site and subscribe to her free e-zine. It has a lot of great information you can use to increase your profits by writing a simple e-mail, and hitting the 'Send' button. How simple is that?

Thursday, January 12, 2006

Channel Demand - Don't Try To Create It

This is one of the biggest mistakes that businesspeople and marketers make. They come up with a great idea, product or service, and believe it's the greatest thing since the round wheel was invented.

And because THEY think it's so cool, everyone else will too. If these people don't agree with them - well, they're just stupid. The problem is that it's an uphill battle trying to convert your market to see things the way you do. You'll spend much more time, energy and money trying to 'evangelize' an uncertain market, than selling to people who are willing and able to buy a product they already want.

This sounds pretty common sense and basic, but its amazing how often businesses (small, medium or large) and their owners violate this marketing law. Maybe it isn't a marketing law, but it really ought to be.

Gene Schwartz, one of the greatest copywriters of all time, said in his book Breakthrough Advertising, that a copywriter should learn to channel demand - not try and create it. In other words, give the market what they're hungry for. Don't reinvent the wheel, use the wheel that's round and let it roll.

Again, I realize this may sound like Marketing 101. It may be a good idea to look at your business, and make sure you're giving your customers what they want and need.