By meeting your (paying) customer’s needs consistently, you’ve conquered more than half the battle in business success. This may sound pretty basic, and just plain ol’ common sense. But I’ve noticed that common sense isn’t always common practice.
In other words - folks may KNOW what to do, but unless they put it into ACTION, it’s just a good idea with potential.
Ask yourself this: What is your market hungriest for? More responsive or faster customer service…a greater selection of products/services…making it easier to buy your product or service – maybe having the option to purchase online at their convenience.
Take a half hour to an hour, and think about these things. Or better yet (if its possible), be your own customer, and go shopping at your own physical store or website. Then you’ll see if the buying experience with your company is as good as you think it is.
I’ll admit it does take some extra effort, and time from your schedule to do this. However, the time and effort you put in now will reap bigger dividends later. Especially when you hit your busy season, and you may be scrambling just to keep your head above water.
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