Seth Godin on Social Media

Kevin Thompson re-posted this YouTube video of Seth Godin answering a question at a live event on whether social networking is valuable for business.

In less than two minutes, he shares more wisdom than most of the self-proclaimed "social media experts" combined. He explains the difference between fake and real networking, and it's great advice every business owner should take to heart.

You'll have to watch the video to hear Seth's answer in full - it's what I've always suspected behind the hype and buzz about Twitter, Facebook, etc.