Unless you've been living under a rock, you know that Social Media sites such as Facebook and Twitter have been booming in popularity and "buzz." Plenty of self-proclaimed Social Media "gurus" have been trumpeting how great SM is from the highest online mountaintops.
Don't get me wrong - SM is a great way to increase your online network, and connect with more people. But I'm not convinced that it's the be-all/end-all when it comes to business marketing today. The buzz with SM marketing closely resembles the earlier days of Internet marketing.
Here's how: Internet marketers really didn't have a well-thought out plan or business model as to how the Internet could help grow their business (selling more of their core product or service) in the longer run. What they did figure out how to do was sell info-products and services about... How to make tons of cash from Internet marketing!
Fast foward to today: Social Media is all the rage, and SM gurus are coming out of the woodwork. They claim all you need is a WordPress website and a Facebook fan page, and you'll be on the glorious road to riches. And they have for sale... info-products on how to do Social Media marketing - imagine that!
Now - I'm not criticizing everyone involved with SM or Internet marketing. People like Frank Kern, John Carlton, Lorrie Morgan-Ferrero and Stephen Pierce have some great stuff available, and they truly want to help people increase their income online. And there are other good online marketers out there.
Successful (and profitable) Social Media marketing is kind of like Bigfoot and the Loch Ness Monster: I've heard great stories about them, but I haven't seen very many people make a ton of money from SM marketing. I'll be glad to be proven wrong - but until I see the proof in the pudding, I'm sticking with proven fundamentals of online marketing, such as:
- Building a Qualified List
- Developing a Relationship With That List
- Selling More Products/Services To That List
Pretty simple, but very effective if done correctly. And I'll stick with these boring, basic fundamentals to help my clients increase sales and profits.
Showing posts with label Lorrie Morgan-Ferrero. Show all posts
Showing posts with label Lorrie Morgan-Ferrero. Show all posts
Monday, March 22, 2010
Friday, July 27, 2007
Red-Hot Temperatures and Red-Hot Copy!
It's summertime in Colorado, where the weather and my schedule have been heating up!
Was an usher in a friend of mine's wedding last week... had a great time, the itinerary was hectic: Bachelor party Thursday nite, rehearsal and dinner Friday, ceremony on Saturday, then a potluck and gift-opening Sunday. Really happy for Mike and Christine, best wishes to them for many years of health and happiness.
Weather has been hotter than normal, too. Highs have been in the mid-90s to low-100s; that, plus my schedule has taken a lot out of me. Came down with a sinus infection that sapped my energy and hasn't let me sleep very much (or well). I decided to take an extended vacation to see family and friends in Kansas. Went with my dad to see a local MD today, confirmed it was a sinus infection, and got some Amoxicillin to take care of the problem. That, plus home-cooking and some extended rest have gotten my batteries partially re-charged.
The other part of the 'Red-Hot' theme of this post has been Lorrie Morgan-Ferrero. I met her at a marketing seminar in 2005 in Denver. Really enjoyed talking with her, and she definitely knows her stuff when it comes to copywriting. I subscribed to her list and traded periodic emails with 'Lo.' When I got an opportunity to be in a mentorship program she opened up in June, I jumped at it... and fortunately, got accepted!
It's been a great experience after only a month or so, and I HIGHLY recommend Lorrie's coaching and info products to anyone who's serious about improving their copywriting and/or marketing. I don't recommend anyone unless they can 'deliver the goods' and know their business well. And Lorrie most definitely does.
She has talked about opening up more spots in her Gold Mentorship program later this year or in early 2008. If you're serious about copywriting, and want a great opportunity to be coached by a true professional in every sense of the word, go to Red Hot Copy and sign up for her e-zine if you're not already a subscriber.
It's a summer Friday nite, and I'm ready to spend time with friends and enjoy a cool beverage or two. Have a great weekend, remember to take time to relax and enjoy your summer!
Was an usher in a friend of mine's wedding last week... had a great time, the itinerary was hectic: Bachelor party Thursday nite, rehearsal and dinner Friday, ceremony on Saturday, then a potluck and gift-opening Sunday. Really happy for Mike and Christine, best wishes to them for many years of health and happiness.
Weather has been hotter than normal, too. Highs have been in the mid-90s to low-100s; that, plus my schedule has taken a lot out of me. Came down with a sinus infection that sapped my energy and hasn't let me sleep very much (or well). I decided to take an extended vacation to see family and friends in Kansas. Went with my dad to see a local MD today, confirmed it was a sinus infection, and got some Amoxicillin to take care of the problem. That, plus home-cooking and some extended rest have gotten my batteries partially re-charged.
The other part of the 'Red-Hot' theme of this post has been Lorrie Morgan-Ferrero. I met her at a marketing seminar in 2005 in Denver. Really enjoyed talking with her, and she definitely knows her stuff when it comes to copywriting. I subscribed to her list and traded periodic emails with 'Lo.' When I got an opportunity to be in a mentorship program she opened up in June, I jumped at it... and fortunately, got accepted!
It's been a great experience after only a month or so, and I HIGHLY recommend Lorrie's coaching and info products to anyone who's serious about improving their copywriting and/or marketing. I don't recommend anyone unless they can 'deliver the goods' and know their business well. And Lorrie most definitely does.
She has talked about opening up more spots in her Gold Mentorship program later this year or in early 2008. If you're serious about copywriting, and want a great opportunity to be coached by a true professional in every sense of the word, go to Red Hot Copy and sign up for her e-zine if you're not already a subscriber.
It's a summer Friday nite, and I'm ready to spend time with friends and enjoy a cool beverage or two. Have a great weekend, remember to take time to relax and enjoy your summer!
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