Hi Everyone,
The other day I was thinking: Most small business owners want to get good marketing and business advice, but probably aren't able to afford to hire a quality marketing consultant or copywriter. That is, until now.
I know what it's like to struggle in business and wish I could talk to someone and pick their business brain to get profitable ideas for my business. That's why I decided to launch this Cyber-Monday 40-40-10 promotion.
Why did I call it this? I saw a Black Friday "40-40-40" promotion from a good online marketer. I decided to tweak it a little bit for my business and clients.
For a 40-minute consulting call on any business, marketing or sales challenge, 10 business owners can have access to my time - and pick my marketing brain - for only $40. You're probably asking: "Why are you doing this?"
1) I sincerely want to assist business owners who may be struggling, and find ways they can sell more of their goods and services without breaking the bank with expensive advertising. I know what it's like starting out, and wishing you had someone who could help you out.
While I'm not a millionaire (yet), and haven't accomplished everything I want to... I've gained a ton of experience over the past 6 years and want to share it with other biz owners at an affordable rate.
2) In the process of helping other business owners, I'll get a better idea of where people need help - and what services I can provide that will help more entrepreneurs succeed.
3) Christmas is coming soon, and I want to make a little extra money to help buying presents. Is that an honest enough answer? :)
To take advantage of this offer, send an e-mail to: brian.ochsner@gmail.com, then copy and paste: "Cyber-Monday 40-40-10 Promotion" in the subject line. This will make sure that I see and open your e-mail ASAP, and that you don't get lost in cyber-space.
I hope everyone had a great Thanksgiving, mine was nice and relaxing in a very rural area. Best Wishes for a great December, and I'll have another post up soon.
Monday, November 29, 2010
Friday, November 19, 2010
How to Attract More Leads From Trade Shows
A consulting client is attending a trade show in March, and wants to know how to get the best marketing results. Most companies have a box or fishbowl where you can put your business card in for a drawing, and hopefully win a valuable prize. The ultimate goal is to get a qualified prospect's contact information, follow up with them after the show, and make a sale.
It's more difficult today than it used to be to follow up and connect with qualified prospects, get a meeting with them... then make the sale. Sometimes weeks or months can pass by before someone returns your call or e-mail, which makes it a really frustrating and long sales cycle. However, I thought of a solution that makes it easier to get prospects into your marketing funnel.
What is it?
It's mobile marketing. Someone can text a phrase, words or numbers to a text address, and they've opted-in to your list. If you're exhibiting at a trade show, place a big banner in front or elevated above your booth, with large-font, readable copy that tells how they can opt-in to your text list. It's a copywriting challenge, but it should also tell them what they'll receive when they opt-in to your text list (chance to win a free prize, free info, etc.).
It's fast, easy and can give you better results than the old fishbowl. If someone can't get to your booth - or doesn't have time to stop by - you've made it easy for a trade show attendee to opt-in to your list.
A great mobile marketing program is provided by a company called Text Cast Live.
Full Disclosure: If you click on that link and make a purchase, I will receive compensation for that purchase. I don't make many recommendations nowadays - and when I do, it's only for top-quality, reputable products, services or people.
Have a safe and happy Thanksgiving, you'll probably see the next blog post in December - take care.
It's more difficult today than it used to be to follow up and connect with qualified prospects, get a meeting with them... then make the sale. Sometimes weeks or months can pass by before someone returns your call or e-mail, which makes it a really frustrating and long sales cycle. However, I thought of a solution that makes it easier to get prospects into your marketing funnel.
What is it?
It's mobile marketing. Someone can text a phrase, words or numbers to a text address, and they've opted-in to your list. If you're exhibiting at a trade show, place a big banner in front or elevated above your booth, with large-font, readable copy that tells how they can opt-in to your text list. It's a copywriting challenge, but it should also tell them what they'll receive when they opt-in to your text list (chance to win a free prize, free info, etc.).
It's fast, easy and can give you better results than the old fishbowl. If someone can't get to your booth - or doesn't have time to stop by - you've made it easy for a trade show attendee to opt-in to your list.
A great mobile marketing program is provided by a company called Text Cast Live.
Full Disclosure: If you click on that link and make a purchase, I will receive compensation for that purchase. I don't make many recommendations nowadays - and when I do, it's only for top-quality, reputable products, services or people.
Have a safe and happy Thanksgiving, you'll probably see the next blog post in December - take care.
Monday, October 11, 2010
Don't Just Do Something, Sit There and...
Came up with this post this morning as I was brainstorming ideas for a copywriting client. Most workdays I usually get up, shower, log on to my computer and get right to work. This morning, I decided to do something that most people don't intentionally do (because it takes some effort).
Lately I've noticed that I haven't been as productive as I want to be, even though I was "doing something" at my computer. But I wasn't real focused or intentional about what I wanted to do, and the tasks or goals I wanted to achieve.
What is this task that most people avoid like the plague, that I was engaged in this morning?
Thinking of how I can create more value for my client and her business. Henry Ford said it best:
"Thinking is the hardest work there is, which is probably the reason why do few engage in it."
Even though I haven't completed as many tasks, I'm more productive today than I would have been going straight to the computer and "doing something" without a plan or purpose. I feel like time isn't getting away from me - and I'm getting more accomplished and providing more value for my client.
If you're not as productive as you'd like to be, focus on doing less and thinking more.
Lately I've noticed that I haven't been as productive as I want to be, even though I was "doing something" at my computer. But I wasn't real focused or intentional about what I wanted to do, and the tasks or goals I wanted to achieve.
What is this task that most people avoid like the plague, that I was engaged in this morning?
Thinking of how I can create more value for my client and her business. Henry Ford said it best:
"Thinking is the hardest work there is, which is probably the reason why do few engage in it."
Even though I haven't completed as many tasks, I'm more productive today than I would have been going straight to the computer and "doing something" without a plan or purpose. I feel like time isn't getting away from me - and I'm getting more accomplished and providing more value for my client.
If you're not as productive as you'd like to be, focus on doing less and thinking more.
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